Unilux 'Protect the insects' campaign launched

Consumers are not always happy about it: we're talking about those "pesky mosquitoes" and other insects that ruin people's good mood, especially during the summer months. There are plenty of ways to literally attack them. From a swat with a newspaper to chemical pesticides to silence the pests buzzing around the home. 

"But nature is ultimately the victim here," says Hanneke Harmeling of Unilux. "Natural chains are seriously and irreversibly disrupted! Insects are vitally important. That's exactly what you should want to protect." 

In March, Unilux launched the "Protect the Insects" campaign. "Several international studies show that the number of insects on our planet is declining dramatically and this is certainly something to be concerned about. For example, within the chains of nature, insects provide pollination for plants and thus also for food crops. By definition, they are vital, even for us as humans. They are an important part of the cycle of life. Because if there were no more insects at all, it would soon be the end of mankind as well. It is precisely for this reason that our communication and marketing efforts are focused on creating even more awareness about this. In short: improve the world, start with yourself!" 

Unilux's message is that installing window and door screens is therefore a very practical example, allowing consumers to also do their part in keeping the insect population in check. "By using insect screens, the insects stay outside, they no longer bother you inside and your sleep is not ruined. But most importantly, the insects stay alive. That's actually the most important thing! That we want to further spread our message of preserving insects through our products is - everyone will understand - a logical next step: we combine our sustainability strategy and our core business. And how nice it is if the awning trade in the Netherlands can also spread this message. Moreover, we are in a zeitgeist in which the message will also catch on. After all, there is already a lot of public awareness. People are open to it, they are thinking more than ever about the future of our planet and they will therefore also recognize that a screen is by definition better and more sustainable than all those toxic spray cans and deadly mosquito plugs." 

"So it's about the credo 'fresh air inside and the bugs outside.' It will be at the heart of the campaign we are once again conducting towards consumers in 2023. Naturally, we will include the trade in this. There is support material in the form of flyers, brochures and banners, with which the dealer can tell this important story. From March, the campaign can also be seen on television. It will continue until the end of July."