Luxaflex® goes for: 'Decorative energy savings with blinds and window coverings'

Sunscreens and window decorations are both decorative and functional. Not news, but a strong selling point to win over consumers. What does that look like according to Luxaflex®?

Step 1: Emphasize the importance of energy conservation

Shades and window coverings help keep a home or building cool in the summer and warm in the winter, saving energy. This contributes to lower greenhouse gas emissions, which in turn helps combat global warming. Lower energy consumption also improves air quality, which is better for people, animals and the environment. In addition, saving energy leads to lower energy bills, which many consumers will also find important. It can result in significant savings for households, businesses, institutions, schools and so on, especially in the longer term. 

Step 2: Use independent sources

A study by the Energy Savings Coalition* has shown that insulating window decoration can save up to 10% on the total energy bill. Furthermore, the websites of, for example, the central government, the association Milieu Centraal and the heat fund objectively describe the positive effects of shading. 

Step 3: Every advantage has its disadvantage

An open door, but the shading specialist should know the main advantages and disadvantages of all his products. Roller shutters insulate fantastically, but closed is closed. For people who want to regulate light and privacy, exterior blinds may be better, but they again insulate a little less. 

Another example? Duette® shades with their unique honeycomb structure, creating a stagnant, insulating layer of air. Luxaflex® Duette® Architella® shades have a cell-in-cell construction with three insulating layers of air that provide excellent year-round insulation. Coating creates the ultimate in thermal protection, but it comes at a price. The awning specialist must have sufficient selling points to explain this difference. What helps then is the quality of a product: longer life is longer payback! 

Step 4: Sell something extra

Layering is combining multiple types of window coverings for the window. It is not only an interior design trend, but also has an extra insulating effect. For example, combining blinds with curtains prevents drafts, provides extra insulation and extra privacy and/or luxury. 

Step 5: Above all, don't forget the rest

Saving energy is obviously a hot topic, but good window coverings and blinds offer so many more benefits to name: 

• Indoor and outdoor blinds help protect your privacy 
• Blackout for bedroom and/or baby rooms and other areas where it must be dark
• Improving acoustics for a more pleasant and quiet living environment
• Indoor blinds help create atmosphere
• Protection from harmful UV radiation
• Protection against burglary, especially through shutters and exterior blinds

* https://www.volkshuisvestingnederland.nl/onderwerpen/nationaal-isolatieprogramma/energiebespaarcoalitie.