Dickson launches new phase of its 'For carefree fun' campaign

Dickson, French jewel in the crown of technical textiles, is launching the second year of its "For carefree pleasure" campaign. That new phase is available on YouTube. It marks a strategic turning point with a focus on online to increase brand visibility and the involvement of authorized dealers.

A campaign that focuses on emotion and user experience

The "For Carefree Fun" campaign runs for nine weeks and depicts four moments in life. Scenes featuring moments of well-being, working outside, family celebrations and relaxation, all of which become even better under Dickson awning fabric. Whether it is protection from heat or UV rays, the products always substantially improve the quality of life, both indoors and outdoors.

Like last year, the campaign is based on the current social context, which everyone feels strongly about. The home is becoming a haven, a living space where people come together to enjoy moments of peace and security, where they take time to live life to the fullest. To meet these new needs, homes are being redesigned and reconfigured. The goal of the campaign is to inspire consumers to immerse themselves in a "home to live in" that comes alive here and adds a more human dimension to each space.

A 100% online campaign

This year, Dickson is opting for a 100% digital strategy. For this, four tools have been devised: video prerolls promoted on YouTube and various affinity sites videos in custom formats for Facebook and Instagram, fixed banners on affinity sites and ads on Meta platforms.

Together, all those tools ensure that people remember the messages. It also leads to more traffic on the website and more awareness of the offering to as many people as possible. And interested buyers more readily find their way to the authorized awning specialists with whom Dickson works. 

About Dickson

A jewel in the crown of technical textiles, Dickson is today recognized worldwide as the reference in indoor and outdoor textiles Made in Europe. Under the brand names DICKSON® and SUNBRELLA®, Dickson markets products for the biggest names in design, architecture and water sports. Innovation drives the Group's growth. By constantly innovating, Dickson has been able to diversify its offering and now offers a wide range of technical fabrics, conceived and designed as solutions for a better living environment. Today, Dickson serves four different markets: sun protection, floor coverings, upholstery fabrics and boat equipment. The combination of technicality and creativity makes Dickson today a style concept in more than 110 countries on the 5 continents.

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