Platform on sun and daylight control, shutters, patio covers and closures
It has long been the standard mindset for industry professionals: the focus when developing and producing new products is fully focused on multifunctionality and sustainability. More so than ever before. Thus, the aluminum shutters of Fractions are in the spotlight when it comes to offering aesthetic beauty as well as practical benefits. And more, of course.
In this article we go over - together with Hanneke Harmeling, responsible for marketing and communications at Fractions - the unique benefits of this innovative window decoration.
"Basically, Fractions can best be described as window dressing, where design and functionality are combined," says Hanneke. "Moreover, these aluminum shutters were designed by none other than top designer Osiris Hertman. What is unique about the look and feel of Fractions is the combination of design and functionality: these shutters are not only pleasing to the eye, but above all they offer excellent light control and privacy. By sliding the aluminum panels, one can play creatively with light and shade within the home, creating a dynamic atmosphere in any room. In short, design and functionality go hand-in-hand in an inspiring way."
A key feature of these shutters is durability. "They are made of recyclable aluminum. The use of wood and other less sustainable materials is avoided in manufacturing. In addition, they are produced locally, which further reduces the carbon footprint. It also makes sense: what doesn't need to be brought from far away doesn't need to be transported over long distances."
The shutters are further available in any RAL color, making them adaptable to various interior styles and preferences.
Fractions fit any room, any interior
Reasoned from the technical perspective, the Fractions brand also offers many interesting advantages. For example, the slim design made it possible to integrate them into both new and existing window frames without disturbing the interior aesthetic. Fractions are ideal for tilt-and-turn windows, and they are further particularly suitable for humid areas such as bathrooms and kitchens, where traditional wooden shutters often fall short.
"Precisely this has become an important additional selling point for every specialist retailer especially in recent years because the bathroom has now become a much more important part of the home than ever before. The bathroom is no longer just a place to freshen up or take a shower: wellness and mindfulness are the intended goals for today's bathroom users. And that means the right ambience goes with it. With Fractions, everyone can create their own atmosphere. Moreover, Fractions are easy to clean: no dust remains on lying parts as is the case with wooden shutters or blinds. This is another important selling point for the conversation in the showroom."
Fractions have already proven their worth several times at events. A good example is the VT Wonen & Design fair. Hanneke emphasizes that the opportunity for consumers to experience the shutters live has a significant influence on their decision making. She says: "The reactions to the simple way they can be cleaned and the fact that they can be easily integrated into practically any interior are very positive. So actually it makes perfect sense that these shutters are becoming more popular in the market by the day. At our booth, we saw only happy and surprised faces of consumers who were introduced to our Fractions!"
The success - according to Hanneke - does not come out of the blue. "The growing interest and demonstrably increasing demand from the market illustrates a broader trend within interior design towards products that are aesthetic, durable as well as functional. So with custom solutions for every space, including wet rooms, these shutters are now a fitting choice for anyone striving for that sophistication in their living space.
In short, Fractions' aluminum shutters offer an attractive combination of style, functionality and durability, setting them apart as the top of mind option for modern window decoration.
Also on TV
Fractions were also highlighted in early May this year on the television programs of Eigen Huis & Tuin Lekker Leven, broadcast by RTL 4. "For example, during one of the recordings we were involved in a home metamorphosis. Fractions shutters found their place there in that home! In another broadcast, all kinds of tips and tricks were presented within the theme 'foreign influences in your interior.' In the last episode a resident told a unique story about their living situation and what exactly had been changed in the house. And yes, you guessed it: the shutters of Fractions were also highlighted there."
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