Good marketing ensures stability and growth

Bureau van den Oever goes full steam ahead

How do you ensure that companies stand out and flourish in an increasingly competitive market? Bureau van den Oever has had an appropriate answer to that question for more than 25 years. Commercial director and owner Roelof van den Oever talks about the years of experience he has gained with his agency in the awnings and canopies sector. 

From in-house marketers and photographers, to social media specialists and content developers, Bureau van den Oever has the expertise for the complete customer journey. "The term 'customer journey' is really a marketing term," Roelof explains. "Basically, it means how you get noticed by your target group, how you then entice them to choose your company and how you ensure that they actually make a purchase from you. And last but not least, that your new customer becomes and stays a satisfied customer. For each part of the customer journey, there are suitable marketing tools you can use. They just have to be well coordinated so that you achieve your goals with the right mix. To achieve that for customers, Bureau van den Oever wants to be a constant factor." 

With 25 years of experience in the awnings and canopies sector, that constant factor is well in place. "We know exactly what companies in this sector need," says Roelof. The company is well aware of recent changes in the market. "There are a lot of new companies entering the market, all wanting to stand out from the competition as quickly as possible. That only works if you get it right." Hiring a marketing agency can be a big step, but Bureau van den Oever knows exactly where to start.

Standing out through originality

The big challenge for the awnings and canopies industry is finding the right target group and then approaching them with the right resources. "Visibility within your target group is very important in today's market, but finding and attracting that target group to you can be tricky," Roelof knows. That's why the marketing agency offers clients a free marketing check. "Is the marketing on the right course? Where are there still opportunities? What are the expenses and goals? Clients receive a no-obligation advice plan from us to tackle marketing in the right way." 

"If a company wants to work with Bureau van den Oever, we go all out," concludes Roelof. "We employ more than 25 specialists, which allows us to cover all marketing disciplines. It gives us the opportunity to draw up appropriate and complete marketing plans. Always with the premise that the marketing investment a company makes is in proportion to the turnover and the goals to be achieved. Our clients can count on us to always remain honest. If it doesn't work, so be it. People are never stuck with us. What they do get stuck with? That is the certainty that we always look for an approach that really suits the company!"