Unilux: "A corridor through nature!

"We are not here to recruit new dealers. We are mainly here to spread our main message once again: protect insects!" Speaking is Jurjen Schotanus, one of Unilux's three account managers. 

"Our story that we should not want to eliminate insects, like mosquitoes, too easily because they buzz around annoyingly in the living room, has - I feel - landed well with consumers recently. I think our campaign is successful. There has definitely been more awareness in the marketplace about the fact that we are actually very dependent on insects. But that doesn't take away from the fact that we have to keep telling the story. So that is what we are doing here with the hope that the trade maintains that awareness ánd that they recognize that there are therefore always striking hooks for a good conversation with the consumer in the showroom, through which you ultimately establish a conversation about insect screens." 

In any case, the experience was on fine form. Call it a small informative museum, call it a beautiful walk through nature... In any case, a visit to the booth at Polyclose provided visitors with inspiring new factual knowledge, which will only increase support for the credo "Protect the insects. 

Grade of scholarship: 7,5
Figure for market sentiment: 7