BREL HOME: 'Small but fine and ... we are ahead of our peers in the market'

Is BREL HOME the challenger of the big boys and is it true that visitors to the booth got the feeling "small but nice"? Michelle Termaat, responsible for marketing at the Doetinchem-based company has to laugh but immediately confirms this sentiment. "Unlike the competition, of course, we are only a relatively small company. There are ten of us but with this team we have marketed the solar concept very well and are even ahead of our colleagues in the industry. We are also proud of that. In addition, precisely because of the relatively small size of our organization, it is easier to think along with our clients and offer many client-specific products." At BREL HOME, then, there is a positive feeling about both the fair and the market. 

Michelle continues: "The new developments on our Solar motors is that the new motors now have obstacle detection, fabric stretch correction and frost protection. In addition, we have launched the new BREL SMART BUILDING brand. With this we make the solar concept accessible to the project market. The motor of BREL SMART BUILDING works via the Internet due to the integrated SIM card, making the motor always accessible."

Grade of scholarship: 7,5
Figure for market sentiment: 8