Anyone who wants to project reliability and security to their end customer in a constantly changing market is advised by Iris van den Oever to come and meet the Overkappingadviseurs. "We are a powerful alliance of companies that specialize in supplying all types of canopies, garden rooms and outdoor living quarters and all associated extensions and options, such as glass wall systems and blinds."
Iris van den Oever is one of the creators of the Canopy Advisors. "The strength of our network is the nationwide cooperation between member companies. All our partners stand for knowledge, craftsmanship, quality, service and working with their own assembly teams. Nowadays there are many cowboys in the market, which makes consumers unsure where to buy and what they get for their money. Thanks to the Overkapping Advisors seal of approval, consumers know immediately where they stand and what guarantees they get."
The seal of approval means that companies affiliated with the Canopy Consultants meet strict quality standards. "They are reliable companies that do their work expertly," Iris assures. "They choose well-known brands and the employees are specially trained for their profession." Besides being the first seal of approval in the market, the partnership offers more. "Another good reason for companies to join the Canopy Advisors is the GFOB. The GFOB is a guarantee fund that offers consumers the guarantee of a purchase that is assured of quality, expert installation and warranty. Member companies are completely unburdened in the event of any emergencies."
Participants of the Canopy Advisors are also supported in their marketing activities, Iris says. "We organize regular marketing campaigns with unique expressions and activities. We work with real photography, not renders. We also take care of the complete styling of showrooms of affiliated members." Iris took the All-round Styling course at Academie Artemis Amsterdam, from which she benefits greatly. "By decorating your showroom tastefully and professionally, with the right furniture and accessories, you improve the customer experience and create a sales-stimulating environment. The investment pays off through a positive impact on sales results."
Canopy Advisors has a lead generator on its Web site to invite visitors to participants' showrooms. A new, modern configurator where consumers can put together their own canopy is under development. "We are testing that now. More developments are planned for spring 2024. If you want to be well prepared for the upcoming outdoor season, join the Canopy Advisors," Iris concludes.