Verano®: 'Focusing more than ever on sustainability and environmental friendliness' 

"From February 19 to 23, 2024, after six years, the largest sun protection trade fair in the world took place again," Verano®'s Head of Communications Evelien Verweij Janssen-Verweij looks back with satisfaction. The R+T had once again succeeded in bringing together manufacturers, developers, professionals and many other interested parties from all corners of the world to present and discuss the latest trends, innovations and technologies. With a focus on sustainability, smart solutions and aesthetic design, the trade show offered a comprehensive look at the future of solar shading. As one of the largest awning manufacturers in the Netherlands, Verano® was of course present. A brief review, with a high level of satisfaction!

Verano® traditionally presents many novelties during the R+T, but the 2024 edition was just that little bit more special in several areas. For example, the V875 - Belluno straight glass awning with integrated sun protection was shown (again). This canopy has already won a Red Dot Product Design Award in 2022. 

Sustainability and environmental friendliness

In addition, the company presented several more innovative products, such as the Palermo awning, and the popular V642-Tumba pergola awning was also on display again. Verano® also noted great interest in its solar-powered products. The increasing emphasis on sustainability and environmental friendliness within the sun protection industry was a striking trend at the trade fair anyway. Materials and technologies with a reduced ecological footprint, such as recycled fabrics and energy-efficient systems were presented extensively. Verano® has been saying it for years, "blinds are increasingly considered an integral part of sustainable architecture, focusing on regulating temperature and reducing dependence on artificial climate control systems."

Innovative booth concept

The R+T offered Verano® the perfect opportunity to present a completely new stand concept. "A real eye-catcher, in which our innovations were even better showcased," said Evelien Janssen-Verweij. On a stand area of more than 252 square meters, Verano® had created the perfect conditions to show all its products in detail. Visitors responded positively to the new stand concept. 'Living room feeling' appeared to be the common thread. Of course a 'living room' with the necessary space to combine the useful with the pleasant, a setting to strengthen contacts with existing relations and to establish new, lasting contacts for the future.

ES-SO seminar

As ever, the R+T offered a platform not only for discovering new products, but also for sharing knowledge and experiences. For example, ES-SO, the European umbrella organization of industry associations in solar shading, held an informative seminar at the Verano® booth. During this seminar, visitors were able to discover in just 20 minutes how smart solar shading can be used as the ultimate, energy-efficient solution to climate-proof buildings and thus had the opportunity to broaden their insights.