The Outdoor Touch by Corradi at Milan Design Week

From April 18 to 23, Corradi will play the leading role during the VI edition of dOT-design Outdoor Taste, in the beating heart of the Brera District, amid new proposals, international collaborations and a unique vision of outdoor design.

Once again this year Milan Design Week is an absolute must for Corradi and the Bologna-based company will be present with new solutions, bold color combinations and an unmistakably elegant and exclusive design. Piazza San Marco, in the lively and innovative Brera District, is again this year the perfect setting to discover and explore new trends for outdoors, where Nature, the materials and the Outdoor Touch of Corradi are expressed.

For the occasion, the square of the 14th-century Romanesque-Gothic church will be enveloped in greenery and become a location where creativity and materials come together, resulting in an evocative space, where Imago®, in two different and surprising versions, the new Alba, Pergotenda® Exyl and the Defense solar sails will play the leading role. The thread of the installation will be the importance of materials in outdoor design: their concreteness, their structure and their texture, essential elements to give form, the concrete transition from project to creation.

During Milan Design Week, visitors, architects and designers from all over the world will gather in Corradi's spaces and enjoy the kick-off of "The Outdoor Voices": a format that will also accompany Corradi for the rest of the year, in which characters from the worlds of design, architecture, sports and spectacle will participate to broaden, spread dialogue about the outdoors, and gather stories, thoughts and experiences to explore the world outside.

"Milan Design Week is an absolute must for us, and this year the event is finally being held as traditionally. We just must not be deceived into thinking that everything is as before, but also not into thinking that we are now living in a so-called new normal. In fact, we are convinced that it is a particularly creative period, of transition to the next normal, in which we can learn a lot and search for a new dimension that is tailor-made. For Corradi, Milan Design Week is the moment of dialogue that increasingly pervades our society: the role of outdoor spaces in design, in creation and in everyday life." Says Sully Briskomatis, Marketing & Communication Manager of Corradi, adding, "This year we have chosen The Outdoor Touch as the concept for our presence, to emphasize how outdoor living is an aperture that connects indoors and outdoors in tangible ways, to create livable places outdoors and not just outdoor spaces. For us, it is the "touch" that creates, also in a tactile way, places that become expressions of well-being."